Softlanding experts
To expand your company to different regions of the world you need Business Intelligence to connect you with new cultural habits, access accurate information about the local market, communicate in a clear way and build new relationships with key players.
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We support Latin American, British and European companies in their journey towards success in all three markets.
We share our 30 years business experience knowledge of these markets to guide you through a smooth process that will help you save time, safeguard your investments and speed up your business growth.
We are a group of multicultural and multidisciplinary experts and we truly understand the challenge of growing and expanding businesses. Our skills in Business Development, Communication and Landing processes are based in or vast dedicated experiences while dealing with different countries in the world.
Sergio Abramoff
Sergio Abramoff's background includes starting operations of global companies in Latin America, such as Analog Devices, Inc. (ADI), who he started and ran for 15 years as the Country Manager in Brazil and later in all South America. Then he started MediaTek's operations in South America, stimulating local brands to launch mobile phones and tablets, while supporting global accounts and developing relationship with telcos and government authorities, besides holding press interviews, industry events and diverse marketing activities.
More recently, Sergio do consulting services for several technology companies, such as EcoNet, a wholly-owned MediaTek's subsidiary, developing A/VDSL and GPON opportunities throughout Latin America (including Mexico). Sergio works part-time as a Sales Director for HFS, a Chinese company that do RF components for the cellular infrastructure industry. In addition, do consulting for a Brazilian start-up company that is about to launch smartphones. And still helps SiTime, a US semiconductor company, to get into the Latin American market.
In order to accomplish with such diversified customers, Sergio has accumulated a strong technical background. He holds a BSEE, having worked as a system design activities for many years. He is passionate for technology and studies at least one hour every day.
Over the years, Sergio has cultivated an extensive network of contacts in the industry, which he calls to obtain the necessary information.
Darlan Moraes Jr.
With + 20 y of experience in advertising, Darlan has worked in the best ad agencies in the world. as McCANN (Brazil) , BBDO (Russia/Latvia), Leo Burnett and JWT (Czech Republic), Grey (Slovakia) among others.
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Since his arrival back to Brazil in 2012, the focus has been in the soft landing of Tech/SAAS companies from EEU, Russia and Scandinavia in Latam on behalf of his company New Option.
Clients include Solomoto (Russia/Israel), SendPulse (Russia/Ukraine) and Hypefactors (Denmark).
Darlan is also an associate member of Latam Edge Awards and Brazil Tech Award and a member of Latam Tech UK since 2018.
Sandra Sinicco
36 years of experience in strategic communications, marketing for innovative industries. Founder and co-founder of several companies and associations in the communication businesses. Also co-founder of LatamScaleUP for supporting the expansion of innovative industries from Latin America to Europe and from the world to Brazil. LatamScaleUP also organizes 2 awards - Latam Edge (London) and Brazil Tech Award (São Paulo). Board Member of startup companies and specialist in softlanding of companies from abroad to Latin America.
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Another company, GrupoCASA Brasil represents Eurocom ( www.eurocompr.com), one of the most active networks in the IT and innovative world. She also founded LatamPR Network – www.latampr.com a group formed in 2009 with 11 agencies around the region. Sandra has experience in coordinating teams in several countries, managing new business development, international relationships and developing strategies for companies arriving or expanding from Latam focusing on brand care and strategic partnerships. She also lived in different countries of Europe and the different States of Brazil.
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